I was getting dressed today and noticed something. Usually my clothes for certain occasions came from certain stores. For example:
Lounging at home clothes are invariably a mix of Target, Big W or Best and Less
Low Key Outings are usually Target, Myer, Sportsgirl with some vintage thrown in
This continues to more formal events with David Jones, Alannah Hill, vintage ensembles.
Now this seems pretty normal to me, as certain stores have certain images. It would be a rare person who would attend a cocktail party dressed solely in Kmart attire.
But does this sort of brand image mean that I am not wearing awesome clothes just because I feel they came from the wrong store?
Maybe this is the good thing about vintage items, as long as they are simply known as vintage, they are judged only on how they look, not on the specific store in which they came from.
12 years ago

